Ford and Harley-Davidson have teamed up to sell a Harley-themed pickup for a dozen years, but the newest version might be the most confused model to date, according to PickupTrucks.com Senior Editor Mark Williams. How well does this F-150 balance...

Keith Wandell is trying to do at Harley-Davidson what Alan Mulally did at Ford.

CEO Keith Wandell is hoping to use Ford as a template in Harley's turnaround by cutting fixed costs in labor contracts, cutting costs through streamlining production, pushing Harley into emerging markets such as China and India and pushing its dealer network to improve their stores as well as customer service levels.

Harley-Davidson has been in trouble over the past five years. Bike sales have plummeted 31% since 2006, its core customer base is aging rapidly and the market downturn has quashed people's demand for $20,000 motorcycles .

Keith Wandell is trying to do at Harley-Davidson Inc. what Alan Mulally did at Ford Motor Co.