Harley-Davidson Inc. (HOG) gapped up slightly Thursday, but has since moved in a range. The stock has spiked to the upside in the last few minutes on increased volume and is now higher by 1.10 at $27.28.

Harley-Davidson Inc.'s better-than-expected earnings popped the stock but also took a lot of potential gains off the board, changing the value proposition and turning the security into the Stupid Investment of the Week.

Last Monday, 3 days after Harley-Davidson decided to drop Buell I was informed that my local Harley-Davidson dealers in South Florida were already re-writing sticker prices of every Buell in stock to 50% of the original MSRP. Then, Milwaukee faxed to all dealers to announce... This is a content summary only. Click on headlines for full links, images, other content and more!

Filed under: Earnings reports , Products and services , Industry , Consumer experience , Harley-Davidson (HOG) Investors may be bemoaning Harley-Davidson Inc. ’s (NYSE: HOG ) less-than-rocking earnings report this week, but there are reasons to still cheer the venerable motorcycle maker, whose stock is up 65 percent this year despite lower sales and tumbling profits. Shares rose more than 1 percent in Friday afternoon trading to more than $28 each. On Thursday, Harley-Davidson said

After releasing grim third-quarter financials today, Harley-Davidson has also announced that it is discontinuing Buell Motorcycles. In a somber video (posted after the jump), Erik Buell confirms the news, and praises the Buell team for taking on the industry giants with “this little American sportbike company.” Buell will continue to sell its motorcycle stock, and Harley-Davidson will continue to honor any warranties and part needs for Buell motorcycles. With sales down 21.3% from last year,